Donation over two years will help serve 500,000 school breakfasts across Canada where the need is greatest, including in First Nations, Métis and Inuit communities

MONTREAL, May 7, 2026 /CNW/ - To help address the challenge of rising food insecurity across Canada, belairdirect today announced the renewal of its longstanding partnership with Breakfast Club of Canada, committing $1 Million over two years to help serve an estimated 500,000 nutritious school breakfasts to children.

Building on more than $3.3 million donated since the partnership started in 2018, belairdirect's renewed investment will contribute to Breakfast Club of Canada's mission to ensure children can access a nutritious breakfast at school. For 2026 and 2027, belairdirect is expanding support to First Nations, Métis and Inuit communities while continuing to support programs in other high-needs regions.

"Renewing our partnership with Breakfast Club of Canada means more schools can count on consistent support, especially in regions facing the highest food insecurity," said Marie-Lucie Paradis, Senior Vice President, belairdirect. "At belairdirect, we strongly support The Club's mission to help kids start their day with a nutritious breakfast so they're better positioned to learn and thrive. We're committed to creating opportunities for children and families and building resilient communities by helping to remove accessibility barriers to food security."

Expanding and sustaining programs in communities with rising demand

The home, auto and travel insurance provider's two-year contribution will directly support breakfast programs in First Nations, Métis and Inuit communities and high-needs areas across Quebec, Ontario and Atlantic Canada:

• Support in Indigenous communities: Funding will support 30 schools and more than 4,000 children in Ontario and Quebec in predominantly First Nations, Métis and Inuit communities. In Quebec's Nunavik region alone, this includes nearly 3,000 children across 17 schools
• Support in high-needs regions: Funding will support breakfast programs in Montreal and Dolbeau-Mistassini, Quebec, and sustain programs in Toronto, Ontario, and St. John's, Newfoundland and Labrador

"In Canada, one in three children arrives at school hungry. We're grateful to belairdirect for their continued commitment, helping us reach more children, strengthen support in Indigenous communities, and expand breakfast programs where needs continue to grow," said Julie Desharnais, President and Chief Executive Officer of Breakfast Club of Canada.

A proven partnership: years of impact and continued commitment

Since 2018, belairdirect has been a proud partner of Breakfast Club of Canada, helping open, expand and support school breakfast programs across the country.

Aligned with the insurer's core values and its commitment to build resilient communities, the continued support has gone beyond funding by contributing its talent, time and expertise to strengthen the Club's impact through skills-based volunteering and brand-awareness initiatives, as well as support in building relationships with government stakeholders.

To learn more about how belairdirect is committed to supporting Breakfast Club of Canada, visit this page.

Key Facts

Food insecurity in Canada:

• Nearly 2.5 million children live in a food-insecure household, making breakfast programs essential for many Canadians.¹
• Food insecurity is particularly prevalent within Inuit communities in Nunavik where almost 80% of households face food insecurity, nearly six times higher than the Canadian average.²
• In Indigenous communities, 39.9% of individuals who are Inuit, Métis, or First Nations experience food insecurity, compared to 25.5% of the total population.³

belairdirect's impact by the numbers:

2026-2027

• $1 million commitment over 2026 and 2027
• Estimated 500,000 school breakfast served
• Expanded support in Indigenous communities through 30 schools and more than 4,000 children

2018-2025

• Over $3.3 million donated
• More than 1.6 million school breakfasts served

FAQ

How is belairdirect's renewed commitment to Breakfast Club of Canada helping children with the highest need?

belairdirect's renewed partnership through $1 million over the next two years with Breakfast Club of Canada will help serve an estimated 500,000 breakfasts, with expanded support for programs in First Nations, Métis and Inuit communities, including Nunavik, and continued support in high-needs areas across Quebec, Ontario and Atlantic Canada.

How is belairdirect contributing to building more resilient communities?

Since 2018, belairdirect has donated more than $3.3 million to Breakfast Club of Canada, helping support more than 1.6 million school breakfasts. Over the years, belairdirect's commitment has helped school-aged children start their day with a nutritious breakfast to help reduce barriers to food security.

How is food insecurity affecting children?

Food insecurity remains a growing challenge in Canada, with 1 in 3 children not eating breakfast regularly¹.

About belairdirect

belairdirect is a proud Canadian insurance provider who has been offering customers comprehensive insurance solutions for over 70 years. You can count on belairdirect to deliver on our shared purpose of making insurance simpler and life easier for even more Canadians. Together, we will simplify your life by helping you protect the things you care about with innovative and personal insurance solutions that fit your needs. Founded in Quebec in 1955, the company offers a simple but complete solution, allowing customers to communicate with an agent by phone or online. belairdirect was the first property and casualty insurer in North America to sell car insurance products online (www.belairdirect.com), attesting to the company's innovative character. belairdirect is a subsidiary of Intact Financial Corporation, the largest provider of property and casualty insurance in Canada and a leading provider of specialty insurance in North America (TSX: IFC - www.intactfc.com). belairdirect is a proud partner of Breakfast Club of Canada. For more information, please visit https://www.belairdirect.com or follow belairdirect on Facebook and Instagram.

About Breakfast Club of Canada   

Since 1994, Breakfast Club of Canada has been working with partners from all sectors to help children access a nutritious breakfast and reach their full potential. Accredited by Imagine Canada for its effective governance and recognized for its promotion of local food products, the Club helps reach children in every province and territory across the country. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, X.   

Media Contacts

For more information and to schedule interviews with belairdirect spokespeople, please contact: Carine Salvi, External Communications, belairdirect 514 617-1794 Carine.salvi@belairdirect.com

For more information and to schedule interviews with Breakfast Club of Canada spokespeople, please contact: Julie Hauville – Communications & Partnerships, Breakfast Club of Canada Julie.hauville@breakfastclubcanada.org

SOURCE Belairdirect