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Young Chinese revive, transform ancient crafts for modern markets

DALI, CHINA -  Media OutReach Newswire - 1 December 2025 - At the 2025 Intangible Cultural Heritage（ICH） brand promotion week held from Sunday to Friday in Dali, which was organized by the Ministry of Culture and Tourism, over 120 heritage brands demonstrated how traditional craftsmanship can be integrated with contemporary design. 
             
       Caption: A woman experiences the tie-dye technique of Bai ethnic groupin a dyehouse in Zhoucheng Village of Dali Bai Autonomous Prefecture, southwest China's Yunnan Province, Nov. 21, 2025.(Xinhua/Hu Chao)     
     
 At the event's opening ceremony, Douyin, the Chinese version of TikTok, announced that its e-commerce platform had sold 6.5 billion orders of ICH-related products in the past year. Meanwhile, another platform, Kuaishou, reported over 178 billion views for ICH-related videos. 
  In a sun-drenched courtyard in a village in southwest China's Yunnan Province, Bai ethnic woman Yang Julan hung up newly dyed tie-dye scarves, one by one. Soon, the sun would dry them, allowing these scarves to embark on a journey to Europe, destined for the Netherlands. 
  A farmer near Erhai Lake in the city of Dali, Yang would possibly struggle to pinpoint Amsterdam on a world map, but her creations do find their way to the Dutch capital and even beyond -- adorning customers in distant lands she has never seen. 
  "At my age, to see our dyeing cloth reach the world map... It's a profound pride," said Yang, 65. 
  The tie-dye technique, dating back nearly 2,000 years to the Eastern Han Dynasty (25-220), was listed as a national-level Intangible Cultural Heritage in China in 2006. 
  Like tie-dye, ICH in general is experiencing a remarkable revival in China -- resulting in the transformation of ancient crafts into modern global commodities, driven by a new generation who are breathing contemporary life into time-honored traditions. 
  Just a few years ago, many traditions faced extinction as practitioners dwindled. Yang herself had abandoned her craft, believing "the ancestors' handiwork had become useless." 
  The turning point came when urban entrepreneurs recognized the commercial potential of ICH. 
  While working in Beijing, Dali native Zhang Hanmin, then 28, noticed urban youth embracing traditional elements like embroidery and prints in their clothes and accessories. Convinced that her hometown's tie-dye held similar appeal, she returned to Dali to revitalize the craft. 
  Having established a brand named Dali Blue in 2012, Zhang focused on innovating product designs while also launching hands-on workshops for visitors -- resulting in an influx of both orders and tourists. 
  Such market success created more jobs, attracting experienced local artisans like Yang back to the craft. "With improvements made by the young people, tie-dye has been reborn," Yang noted. 
  This craft's revival is part of the country's larger wave of cultural entrepreneurship -- seeing young Chinese tapping into ICH to build successful commercial ventures. 
  Chinese cultural authorities have established a comprehensive system to preserve and revitalize ICH items, guiding artisans to enhance quality, build brands and sharpen their market focus. 
             
       Caption: A staff member displays a Lord Rabbit, known as Tu'er Ye in Chinese (a traditional handicraft and a festive clay toy for children, especially in Beijing), during the 2025 Intangible Cultural Heritage (ICH) brand promotion week in Dali City, southwest China's Yunnan Province, Nov, 23,2025.(Xinhua/HuChao)     
     
 Numerous people in their 40s, 30s and even 20s have joined ICH preservation and inheritance efforts, creating many distinctive heritage brands, the ministry revealed. 
  During the "Double 11" shopping festival earlier this month, ICH-related product sales via Alibaba's Taobao platform had reached 9.42 billion yuan (1.33 billion U.S. dollars). 
  Brian Linden, an American from Chicago who has lived in Dali for over a decade, said growing cultural confidence is reshaping Chinese consumption patterns, making heritage products part of daily life. 
  "Meanwhile, these heritage goods, infused with Chinese aesthetics, are crossing borders and stirring a strong 'China chic' trend in the international market," Linden added. 
  
  
Hashtag: #IntangibleCulturalHeritage #CulturalHeritage  #TieDye #BaiEthnicGroup #DaliYunnan #EthnicArts
The issuer is solely responsible for the content of this announcement.

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Magic Chess: Go Go Season 4 and THE KING OF FIGHTERS collaboration goes live, road to GO1 World Championship kicks off

THE KING OF FIGHTERS crossover marks MCGG's first-ever collaboration

   SINGAPORE -    Media OutReach Newswire - 1 December 2025—Magic Chess: Go Go (MCGG) launched its fourth season, teaming up with THE KING OF FIGHTERS (KOF) for the game's first collaboration. This milestone partnership brings the fighter universe to the chessboard with eight themed commander skins, two new synergies, and a KOF-inspired chessboard skin. In addition, players gain access to the Promo Diamonds event, new battle modes, and can fight their way to the top in the GO1 World Championship (GO1)—MCGG's first international tournament. Developed by the international video game company, MOONTON Games, the new season demonstrates its commitment to creating engaging gaming and esports experiences worldwide. 
    
  
   Don your fighter gear in Season 4  
    MCGG kicks off its first-ever collaboration by joining forces with KOF—the legendary franchise that has inspired generations of gamers. The battlefield will be decked out in combat with eight all-new KOF-themed commander skins, featuring Aurora "Kula Diamond", Chou "Iori Yagami", Dyrroth "Chris", Karina "Leona", Guinevere "Athena Asamiya", Gusion "K'", Paquito "Terry Bogard", and Valir "Kyo Kusanagi". Be prepared to emerge a #FightersReborn as the collaboration unleashes two exclusive synergies, KOF and Mortal Rivals, alongside with a limited-time chessboard skin. 
    
  
   The collaboration also introduces the Destined Duel event, where players can earn up to 70 Leona Draw Tokens, KOF Deploy Effects, and the Johnson "Death Chariot" skin. Set in a retro arcade-inspired interface, Destined Duel immerses players in the classic fighting spirit of KOF. Players can also enjoy Promo Diamonds (in-game currency) to unlock generous discounts on in-game items. By participating in events, logging in, and more, players can collect commanders and chessboard skins to upgrade their battlefield experience. 
    
  
   Gao "Skyhook" Chong, MCGG Producer at MOONTON Games, said: "Working with KOF is a huge step for MCGG, and we're especially excited since its our first collaboration. Bringing this iconic franchise into our universe allows us explore new ways to merge strategy and combat while offering players more depth and variety in how they approach the game. This is not just a crossover—it's an expansion of our IP and a showcase of how our game can grow beyond auto chess while keeping strategic gameplay at its core. We're excited to see how players from both worlds adapt, compete, and make the MCGG battlefield their own!" 
    
  
   Outfight, outsmart, dominate the chessboard 
    The new Commander Power Cards introduces a new layer of strategy to the battlefield. Each commander now wields unique powers, allowing players to experiment with devastating combinations. Players can select their own Commander's Power Card for enhanced abilities or harness the strength of other Commanders for a unique advantage. Players can turn the tide of battle by picking the right cards at the right time—rewarding bold strategy and skill as they fight to dominate the chessboard. 
    
  
   Step into the new Arena Mode, where every player has unlimited time in the preparation round to build their ultimate lineup. Plan your strategy, position your commanders, and unleash deadly combinations to dominate the battlefield. The Arena Mode features an exclusive ranking system, where players' ranks depend on the number of Arena Trophies. Win rounds, climb the leaderboard, and prove you have what it takes to be the top fighter! 
    
  
   As the rounds progress, Commanders level up automatically and players receive random Go Go Cards and powerful Equipment to strengthen their forces. They can also purchase game-changing items from the Arena Shop to earn an edge in fights. Before each duel, engage in the high-stakes Betting Mechanism—double your trophies for massive rewards, but beware as one wrong move could cost you heavily.   
   
  
   Fight to become the first MCGG world champion 
    MCGG Season 4 returns with the MCGG Rising Star (MRS), offering 14 direct slots to the upcoming GO1. The inaugural edition of MCGG's most prestigious international tournament will take place alongside the M7 World Championship (M7) in Jakarta, Indonesia, in January 2026. As part of the M7 Carnival, MCGG will join Mobile Legends: Bang Bang (MLBB) in turning Indonesia into a global sporting stage, uniting top teams, players, and fans from around the world in a celebration of esports. 
    
  
   With its democratic and accessible gameplay, MCGG makes it possible for any player to compete at the highest level. By empowering all players to rise as champions, MCGG brings its vision of inclusive esports onto the international stage. The title will make history at the 33rd Southeast Asian (SEA) Games in Bangkok, Thailand, marking the first time a mobile auto chess game will feature at the biennial regional sporting event. On 12 December, the MCGG demonstration match will open the Games with a #BattleofWits, where every player has the chance to test their strategies, outsmart their opponents, and prove that anyone can rise to become a champion. 
    
  
   Chong added: "We're incredibly proud that MCGG has reached international sporting stages, standing alongside both esports and traditional sports. Tournaments like the GO1 World Championship and the SEA Games give us the chance to uncover hidden champions—players whose talent and strategy might otherwise go unseen. Our goal has always been to empower everyday players through the game, and we're excited to see our vision come to life on these big stages." 
    
  
   Find out more about MCGG on the    official website. Stay up to date by following MCGG's social media channels,    Facebook,    Instagram,    TikTok,    YouTube, and    X. 
    
  
   
  
   
  
   About Magic Chess: Go Go 
    Magic Chess: Go Go is a multiplayer mobile strategy game created by the original team from MOONTON Games' star game, Mobile Legends: Bang Bang. The popular title has more than 30 million downloads and is available globally. 
 Hashtag: #MOONTONGames, #MCGG, #gaming, #mobilegaming

https://en.moonton.com
https://www.linkedin.com/company/moontongames/
The issuer is solely responsible for the content of this announcement.

About MOONTON Games
Established in 2014, MOONTON Games is a global video game company dedicated to gaming development, publication, and esports. With more than 2,000 employees worldwide, the company operates offices in Indonesia, Malaysia, Singapore, the Philippines, Latin America, and China. It has successfully launched several high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide. For more information, visit https://en.moonton.com.

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