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Services trade surges as China embraces smart technologies, openness

BEIJING, CHINA -  Media OutReach Newswire - 15 September 2025 - In Shougang Park, a former ironworks site in western Beijing, new technologies from AI to cloud computing and green innovation are on display amid the rusty blast furnaces and steel relics. 
  The 2025 China International Fair for Trade in Services (CIFTIS), featuring digital innovation and intelligent technologies, is underway in the park, gathering nearly 2,000 enterprises, including Global Fortune 500 companies and leading industrial enterprises in search of new cooperation opportunities in China. 
             
       Caption: This photo taken on Sept. 11, 2025 shows a photography enthusiast taking pictures of the night view of Shougang Park in Beijing, capital of China. Against the backdrop of repurposed blast furnaces and industrial relics of Shougang Park in western Beijing, the 2025 China International Fair for Trade in Services (CIFTIS) opened on Wednesday, striking a tone of open markets and digital innovation. (Xinhua/Chen Yehua)     
     
 Global exhibitors and business leaders are optimistic about the growth and future of China's international services trade, hailing the country's consistent policies to open up its services sector as a catalyst for global trade and shared growth. 
  ROBUST GROWTH 
  For Philips, the Dutch medical technology leader with a four-decade presence in China, the fair reflects robust momentum in the country's healthcare sector. Returning to CIFTIS for the fifth consecutive year, Philips unveiled its latest magnetic resonance system, a breakthrough that shortens scan times and boosts efficiency. 
  "The growing awareness of healthcare and the leap in medical technologies have fueled the sector's growth in China," said Yang Donglan, vice president of Philips Greater China. "Every year at CIFTIS, we feel China's business environment becoming more open and inclusive, giving us the confidence to deepen our roots here." 
  Tourism company TUI China shares that optimism. The Germany-headquartered firm sees inbound travel gaining fresh momentum. 
  Technology has been a boost to tourism, said TUI China CEO Guido Brettschneider, noting that modern technologies, ranging from translation tools that enable tour guides to communicate in multiple languages to mobile payment options like Alipay and WeChat Pay for overseas visitors, have reduced barriers and enhanced traveler satisfaction. 
  The numbers bear this out. From January to July in 2025, China's total services trade reached 4.58 trillion yuan (642.7 billion U.S. dollars), up 8.2 percent year on year. Tourism, a pillar of this growth, totaled 1.26 trillion yuan (177 billion dollars), surging 10.4 percent, according to a report from the Chinese Ministry of Commerce in early September. 
  The growth is attracting more global partners. Australia, this year's guest country of honor at CIFTIS, sent its largest-ever delegation of nearly 60 organizations and companies. 
  On the opening day, it signed 15 agreements with Chinese partners in sectors including education, healthcare, finance and culture. 
  "China remains a market of tremendous potential in the service sector," said Dominic Trindade, commercial minister at the Australian Embassy in Beijing. "Australia is committed to the Chinese market and our service providers are ready to develop new partnerships here." 
  TECH POWER 
  At the Industrial and Commercial Bank of China (ICBC) booth, a humanoid robot greeted visitors, offering a glimpse into the future of banking. 
  Already deployed in several branches, the AI assistant can answer questions and explain bank services -- an emblem of this year's CIFTIS theme: "Embrace Intelligent Technologies, Empower Trade in Services." 
  Digital innovation is becoming the backbone of China's service economy. In the first seven months of 2025, knowledge-intensive services -- including AI, digital finance, and professional consulting -- rose 6.8 percent to 1.78 trillion yuan (250 billion dollars), said the commerce ministry report. 
  For Zaha Hadid Architects, a British architecture and design firm, the tech boom is transforming the construction services industry. 
  Digital tools are adopted throughout the construction process, from design to fabrication, enabling factories to precisely execute the design, which enhances accuracy and quality control, said Satoshi Ohashi, director of Zaha Hadid Architects. 
  China has built an incredible manufacturing base, and now it has grown and developed into an innovation powerhouse, said Ohashi. "And I think that's the power and potential of the Chinese economy." 
  The view is echoed by Henning Kristoffersen, commercial counselor of the Royal Norwegian Embassy in Beijing, who noted that China's technological advancements are helping international firms raise efficiency and sharpen competitiveness. 
  By shifting from traditional industries to high-value-added sectors, China is enhancing its capacity to deliver high-quality and innovative services to its international partners, said Dale Pinto, president and chair of the board of CPA Australia. "This transition is opening new avenues for global cooperation of mutual benefit." 
  POLICY OPENNESS 
  The rapid expansion of China's services trade comes amid its consistent commitment to opening up and win-win cooperation. 
  Amid a notable rise in unilateralism and protectionism, China has steadily advanced institutional opening up in trade in services, which has provided strong momentum for its own development and created greater room for global economic growth, said Chinese Vice Premier Ding Xuexiang during a keynote speech at the event. 
  He also reiterated China's commitment to working with all countries and parties to strengthen opening up and cooperation in services trade. 
  This commitment is tangible for foreign companies like Philips. 
  A more open and inclusive business environment in China offers more pragmatic opportunities for the company's development, encouraging it to further strengthen its operations here, said Yang Donglan, vice president of Philips Greater China. 
  Global scholars have hailed China's opening up as a strong driver for an open world economy and inclusive growth. 
  China's efforts to advance high-standard opening up bring opportunities for shared development and prosperity to countries of the Global South, while improving the global governance system, said Mutinda Mutisya, a senior lecturer at the Department of Diplomacy and International Studies of the University of Nairobi. 
  Steps taken by Chinese policymakers have created a platform for equal participation by its partners, including emerging economies, said Tolonbek Abdyrov, a professor of economics and vice rector of the International Higher School of Medicine in Kyrgyzstan, noting that China's advocacy for equal rights to development of all countries sends a clear and positive message. 
  CIFTIS and China's commitment to openness provide a much-needed boost to global trade, strained by tariff hikes, said Herman Tiu Laurel, president of the Asian Century Philippines Strategic Studies Institute, a Manila-based think tank. "CIFTIS will help sustain and improve the momentum of global trade and growth." 
Hashtag: #CIFTIS
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China advances services trade, unlocking opportunities for global collaboration

BEIJING, CHINA -  Media OutReach Newswire - 15 September 2025 - Amid global trade headwinds, China is sending fresh signals that it will further advance trade in services, providing strong momentum for its own development and creating more room for global economic growth. 
  This message resonated strongly at the ongoing 2025 China International Fair for Trade in Services (CIFTIS) in Beijing, which gathered exhibitors from over 80 countries, regions and international organizations. 
  As China steadily opens its service sector and consumption shifts toward services, the fair provides a crucial meeting point for global companies to access new opportunities, find solutions and share in the benefits of China's high-quality development. 
             
       Caption: This photo taken on Sept. 10, 2025 shows the mascot of the 2025 China International Fair for Trade in Services (CIFTIS) in Beijing, capital of China. (Xinhua Hou Jun)     
     
 SURGING DEMAND 
  Now in its 12th edition, the fair serves as a platform for China to showcase the development of its service industry and highlight its market potential. The core exhibition area alone spans over 100,000 square meters -- equivalent to approximately 14 standard football fields -- covering a wide array of service sectors such as culture and tourism, education, transport, health, finance, environment, sports and information technology. 
  This year, CIFTIS offers a unique opportunity for visitors: a one-stop tour of Beijing's most iconic cultural sites, all within the walls of the culture and tourism services hall. 
  Among many exhibitors, the Summer Palace, the Temple of Heaven, and some other renowned destinations in Beijing have set up a collective booth, bringing their popular cultural and creative products to the event. This setup offers international visitors an efficient way to experience the highlights of Beijing's cultural creativity without having to travel all over the city. 
  "The fair offers a key platform for us to communicate and collaborate with potential partners across various industries," said Wang Fang at the Beijing Zoo booth, who had just discussed potential cooperation on eco-friendly souvenirs with a visiting company. 
  "Our goal is to provide both domestic and international tourists with higher-quality services and added value," she added. 
  Instead of hunting for traditional goods, visitors at the CIFTIS are browsing for experiences. As China enters a stage where the service sector takes up more than half of the economy, the demand for high-quality services is on the rise, creating space for domestic industries to lift standards and for international companies to tap into this opportunity. 
  China's consumption pattern has evolved into a stage that combines goods consumption with services consumption, said Chinese Vice Commerce Minister Sheng Qiuping, noting that from January to July this year, service retail sales grew by 5.2 percent year on year, with services accounting for a rising share of total consumption. 
  Sheng pointed out that the challenge lies in the insufficient supply of high-quality services to meet the rising demand. In this context, CIFTIS plays an important role in expanding imports of quality services. 
  The fair, gathering nearly 2,000 exhibitors, including close to 500 Fortune Global 500 companies and industry-leading enterprises like Walmart, AstraZeneca and KPMG, offers a glimpse into some of the world's most innovative service offerings. 
  Chinese-made humanoid robots drew significant attention by demonstrating capabilities such as delivering food, preparing coffee, playing football, and even engaging in boxing matches. 
  Honson To, chairman of KPMG China and Asia Pacific, noted that China's development of new quality productive forces, including cloud computing, big data, and artificial intelligence, will drive progress in knowledge-intensive services trade. 
  "As a window of China's high-standard opening-up, CIFTIS will continue to optimize the services trade structure and inject robust resilience and vitality into the Chinese economy," he added. 
  DEEPENING OPENING-UP 
  Paul Bateman, chairman of J.P. Morgan Asset Management, has visited China for more than 150 times over the past 30 years. "With each visit, I'm more impressed by the vitality and growth of China's market," he said while addressing the Global Trade in Services Summit of the CIFTIS. 
  Paul Bateman, global chairman of JP Morgan Asset Management, addresses the Global Trade in Services Summit of the 2025 China International Fair for Trade in Services (CIFTIS) in Beijing, capital of China, Sept. 10, 2025. (Xinhua/Li Xin) 
  Noting that the company's footprint in China has expanded in recent years thanks to China's decision to open up its service sector, particularly the removal of foreign equity caps in certain financial services, Bateman said the growth of trade in services is creating significant opportunities for the industry. 
  China has continued to advance the opening-up of its service sector. Last year, the country established a nationwide negative list management system for cross-border trade in services. In certain pilot free trade zones, overseas residents can now open securities or futures accounts to engage in businesses such as securities investment consulting or futures trading advisory services. 
  These policies have contributed to a notable rise in trade in services. In the first half of this year, China's total services trade reached a record 3.9 trillion yuan (about 549 billion U.S. dollars), marking an 8 percent year-on-year increase. 
  During the fair, officials pledged efforts to further open up the sector. China will promote pilot opening-up programs in the fields of telecommunications and medicine, while steadily advancing opening-up in the education and culture sectors, Sheng said. 
  The country will also deepen alignment with high-standard international economic and trade rules, and foster a transparent, stable, and predictable institutional environment, he added. 
  "China is willing to work with all countries and parties to strengthen opening up and cooperation in services trade, and promote growth in global trade and world economy," said Chinese Vice Premier Ding Xuexiang at the fair. 
  SHARED OPPORTUNITY 
  For international participant at CIFTIS like Australian vocational education provider Chisholm Institute of TAFE, China's growing demand for high-quality services represents a tangible opportunity. 
             
       Caption: People attend the opening of the pavilion of Australia, the Guest Country of Honor, at the 2025 China International Fair for Trade in Services (CIFTIS), in Beijing, capital of China, Sept. 10, 2025. (Xinhua Liu Lingyi)     
     
 "We're looking to find partnerships that allow us to deliver Australian vocational qualifications in the Chinese market," said Christopher Hogg, global business development manager of the institute, highlighting education as a key area of services trade collaboration between the two countries. 
  Over the years, CIFTIS has become a key platform that promotes global collaboration, encourages the exchange of advanced services, and creates shared opportunities for global businesses. 
  Norway's national pavilion, featuring nine companies across sectors like health, nutrition and aquaculture, exemplifies how China's changing consumption pattern is creating opportunities for foreign enterprises. 
  Henning Kristoffersen, commercial counselor of the Norwegian Embassy in China, noted the alignment between Norwegian offerings and rising Chinese health consciousness. "The Chinese consumers are very health-conscious. And for the products that we have in Norway, this is great," he said, seeing "great opportunities" for Norwegian businesses to find partners and introduce products to Chinese consumers. 
  Andre Haspels, ambassador of the Netherlands to China, pointed to sports services as a vibrant area for cooperation, citing examples like collaborations in swimming safety and cycling infrastructure. "Sports, of course, is very important for health, mental and physical health," he said, emphasizing the importance of cooperation in the health sector. 
  As Sheng noted, by deepening integration with global markets, strengthening industrial collaboration and expanding open cooperation in trade in services, "China will inject stronger momentum into global economic prosperity." 
Hashtag: #CIFTIS
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Services trade emerges as key engine for China's high-quality development

BEIJING, CHINA -  Media OutReach Newswire - 15 September 2025 - The services trade is becoming an increasingly crucial engine for China's economic growth and has substantial potential, driven by technological advancements such as artificial intelligence (AI), according to global representatives at the ongoing 2025 China International Fair for Trade in Services (CIFTIS). 
             
       This photo taken on Sept. 10, 2025 shows an Iranian booth of the thematic exhibitions during the 2025 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China.      
     
 The fair, which opened on Wednesday and will close on Sunday in Beijing, features high-level forums where government officials, industry leaders and international experts are exchanging insights on the development of the services trade. 
  Services represent a great opportunity for growth in China as the scale of the domestic industry is relatively small compared to similar countries, Marshall Mills, senior resident representative in China of the International Monetary Fund, said at Thursday's Forum on Development of Trade in Services. 
  He noted that total factor productivity growth in China's services sector has been accelerating, particularly in fields like financial services and commerce, playing a vital role in the country's continued economic development. 
  Tu Xinquan, dean of the China Institute for WTO Studies at the University of International Business and Economics, observed that while China's services sector now accounts for over 50 percent of GDP, it remains below the 70 to 80 percent levels typical of developed economies. "As the services sector expands, trade in services becomes a natural progression," he said. 
  "Trade serves as a means to promote services sector growth, while industry expansion drives trade demand. Thus, industrial development and trade development mutually reinforce each other," Tu said, adding that expanded trade in services can boost domestic supply and stimulate consumption, which is a key growth driver for China. 
  Recent years have witnessed rapid growth in China's services trade, fueled by the country's sustained opening-up policies. A Ministry of Commerce report released on Thursday has revealed that China's total services trade volume surpassed 1 trillion U.S. dollars for the first time in 2024, ranking second globally. 
  "China's trade in services has entered a stage of high-quality development," Chinese Vice Commerce Minister Sheng Qiuping said, noting that the country's services trade has maintained an average annual growth rate of 6.7 percent since 2012, 1.7 times that of its goods trade. 
  Digital transformation is accelerating this trend. Long Guoqiang, deputy head of the Development Research Center of the State Council, said that digitalization has transformed many services that were previously difficult to trade across borders into tradable activities, accelerating the development of the services trade across both traditional and emerging sectors. 
  In particular, the rapid development of AI is poised to open a new chapter for the services trade, and that is an area where China maintains competitive advantages, he said. 
  At CIFTIS, exhibitors are showcasing AI-powered solutions across multiple sectors, demonstrating technology's transformative impact on education, tourism, health care and sports. Chinese-made humanoid robots at the event have exhibited capabilities like delivering food, preparing coffee, playing football and boxing matches. 
  China's rapidly developing AI sector is empowering small and medium-sized enterprises to participate in global competition, Sheng said, noting that the proportion of knowledge-intensive services exports in China's overall export of services has increased rapidly in recent years. 
  Looking ahead, China will continue to expand its high-level opening-up, which will include the promotion of pilot programs in the fields of telecommunication and medicine, while steadily advancing opening-up in the education and culture sectors, according to Sheng. 
  "We will deepen our integration into the world market, enhance industrial synergy with other countries, and inject greater momentum into global economic prosperity through opening-up and cooperation in the services trade," he said. 
  
Hashtag: #CIFTIS
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AI innovation injects new momentum into China's services trade

BEIJING, CHINA -  Media OutReach Newswire - 15 September 2025 - Amid the buzz of the ongoing 2025 China International Fair for Trade in Services (CIFTIS), a robot dog is stealing the show. However, this remarkable machine is not just a playful performer; it carries a serious mission. 
             
       A humanoid robot plays piano at the 2025 China International Fair for Trade in Services (CIFTIS) in Beijing, capital of China, Sept. 11, 2025.     
     
 Equipped with a yellow methane detection probe, it sniffs out potential gas leaks, poised to become a "bodyguard" enhancing community safety. 
  Zhang Shenyan, a senior R&D engineer at Beijing Gas Group Co., Ltd., explained that this robotic inspector can be pre-programmed with specific routes and key inspection areas, allowing it to conduct regular patrols and safety checks within residential compounds. 
  The robot dog is just one example of how the new technological revolution, led by artificial intelligence (AI), is permeating every facet of daily life -- a trend that has been constant throughout this year's CIFTIS. Across various themed exhibition halls, AI applications are transforming multiple services trade sectors. 
  In the health services exhibition hall, Guang'anmen Hospital of China Academy of Chinese Medical Sciences displayed an AI diagnostic robot. People can converse with the "AI doctor" in a consultation room. 
  Xue Chong, founder of the AI doctor company Trizen, noted that the AI system uses large-model technology and has been trained on a vast array of real case data. It is now capable of conducting traditional Chinese medicine diagnosis such as pulse reading, facial and tongue analysis. 
  "AI large-model technology has reached a stage focusing on deep integration with specific sectors, and healthcare is an ideal field for AI application," said Xue. 
  Xue said they are also developing an AI terminal for home use, paving the way for home-based AI medical services. 
  The environmental services section also featured its own AI innovation. The company He Mu Ecology presented an eco-dredging robot, capable of performing remote-controlled dredging in urban rivers and underwater environments, as well as cleaning hazardous material from enclosed chemical tanks. 
  QuantaEye Technologies Co., Ltd. exhibited its "water environment scout," a floating monitoring device that collects over 10 real-time water quality parameters. Integrated with Internet of Things and big data analysis, it enables dynamic water monitoring and early pollution alerts. The company said that the system is already deployed in several rivers and lakes across Beijing. 
  Throughout the CIFTIS exhibition halls, a dazzling array of AI applications has drawn large crowds of visitors, all eager to stop and experience the innovations firsthand. Experts across various fields are actively seeking ways to integrate the cutting-edge technology into their respective fields, turning innovative concepts into tangible productivity gains. 
  In the culture and tourism services zone, visitors lined up to try mixed reality (MR) experiences through wearable devices, immersing themselves in interactive virtual environments or embarking on digital tours of famous landmarks and heritage sites. 
  Meanwhile, over in the education services zone, exhibitors presented AI-powered support systems tailored for child development. These tools combine health monitoring, personalized tutoring, and physical activity tracking to create a complete growth solution for kids. 
  Ouyang Rihui, deputy director of the China Center for Internet Economy Research at the Central University of Finance and Economics, noted that in recent years, China's application and promotion of digital intelligent technologies have led to a surge of new AI products, application scenarios, and service formats. 
  "These have greatly stimulated and expanded new potential in service consumption," he added. 
  Liang Zheng, vice dean of the Institute for AI International Governance at Tsinghua University, said that AI innovation not only reduces the cost and barriers to trade in services through automation and digitalization, but also creates entirely new service formats and business models through intelligence and personalization. 
  "It is reshaping the present and future of global trade in services," Liang said. 
  The theme of this year's CIFTIS is "Embrace Intelligent Technologies, Empower Trade in Services." With participation from 85 countries and international organizations, along with nearly 2,000 companies exhibiting on-site, the event will run for five days until Sept. 14. 
  Since its inception in 2012, CIFTIS has brought together enterprises from around the world to share opportunities stemming from China's opening up and development of trade in services. 
  
Hashtag: #CIFTIS
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China's innovative service sector unlocks fresh int'l cooperation potential, says Australian accounting expert

BEIJING, CHINA -  Media OutReach Newswire - 15 September 2025 - The transition of China's service sector toward innovation and cutting-edge technologies is opening new avenues for global cooperation, said the head of one of the world's largest accounting bodies. 
  China has been committed to fostering innovation and developing new-quality productive forces, leading to robust domestic growth and delivery of high-quality services to its international partners, said Dale Pinto, president and chair of the board of CPA Australia, in a recent written interview with Xinhua ahead of the ongoing China International Fair for Trade in Services (CIFTIS). 
             
       Caption: People visit a booth of Pop Mart during the 2025 China International Fair for Trade in Services (CIFTIS) in Beijing, capital of China, Sept. 10, 2025.      
     
 The 2025 CIFTIS, held at Shougang Park in Beijing from Wednesday to Sunday, brings together Global Fortune 500 companies or industry-leading enterprises to showcase their accomplishments, with nearly 2,000 enterprises gearing up to participate in offline exhibitions. 
  Australia, the guest country of honor at the 2025 CIFTIS, has assembled its largest-ever delegation for the fair this year. 
  Noting that CPA Australia is attending the event for the second consecutive year, he said that Australia's selection as the guest country of honor this year highlights the growing Australia-China cooperation in trade in services. 
  "This sends a clear and positive message about both countries' commitment to deepening their partnership," he said. 
  The CPA Australia chair expects the CIFTIS to further strengthen China-Australia trade ties in services, discover opportunities for cooperation between companies and institutions, and encourage the exchange of expertise among professionals. 
  Trade in services is a major driver of Australia's economy, and China, as one of Australia's largest trading partners, presents significant market potential in the service sector, including for his organization, said Pinto. 
  "As China continues to open its market and more Chinese companies look to overseas opportunities, the demand for professional services is expected to rise considerably in the years ahead," he said, expressing his anticipation to cooperate with more companies, bodies and institutions to support their overseas expansion. 
             
       Catption: Staff members take photos with a sign of the 2025 China International Fair for Trade in Services (CIFTIS) in Beijing, capital of China, Sept. 10, 2025.      
     
 He also mentioned China's growing influence in global markets, saying that the country is playing an increasingly critical role in driving innovation and promoting sustainable trade in services worldwide. 
  In the sector, particularly noticeable is the rapid expansion of knowledge-intensive services in China, such as software development and high-end design, he said, adding that the sector's robust performance has deepened collaboration between China and other countries, and contributes significantly to sustained economic growth. 
  "The essential drivers of these services, including capital, professional talent, data, and intelligence, are becoming more prominent within China's economic landscape," said Pinto. 
  He further hailed China's consistent efforts to open up its market, including increasing policy support, intensifying protection for data and intellectual property, raising professional standards and creating clear guidelines for sustainable development. 
  An example is China's action plan from 2022 to 2030 to support a reduction in carbon-based sources of energy. "The implementation plan outlines ten specific actions to promote science and technology for a green and low-carbon energy transition," he said. 
  Trade between China and Australia has witnessed steady growth over recent years. China has been Australia's largest trading partner, export destination and source of imports for 16 consecutive years. 
  "The opening of the Australian Country Pavilion at CIFTIS is a fitting opportunity to celebrate these achievements and to mark the beginning of deepened cooperation for shared growth," said Pinto. 
Hashtag: #CIFTIS
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CIFTIS rides new wave of cultural consumption

BEIJING, CHINA -  Media OutReach Newswire - 15 September 2025 - The culture and tourism services exhibition hall was among the most vibrant venues at the 2025 China International Fair for Trade in Services (CIFTIS), attracting dense crowds eager to explore the vibrant displays. 
             
       People visit the Cultural & Tourism Service thematic exhibition area of the 2025 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 13, 2025. The 2025 CIFTIS opens to the general public from Sept. 13 to 14. Visitors with reservation can access the fair free of charge. (Xinhua/Xu Qin)     
     
 Visitors wandered through bustling aisles filled with a dazzling array of cultural and creative products, spanning from refrigerator magnets to postcards and beyond. 
  The exhibition not only showcased China's rich cultural heritage but also underscored the creative vitality of its cultural industries. Chinese companies are bridging tradition and modernity, merging national identity with global trends, and redefining cultural consumption. 
  REVIVAL OF TRADITION 
  Museum-inspired creative products have become a defining feature of cultural consumption. Recently, the "Phoenix Crown" magnet from the National Museum of China, based on historical artifacts, ignited a buying frenzy. At the CIFTIS culture and tourism services zone, local companies displayed their own creations, drawing inspiration from cultural landmarks. 
  Ren Bin, product manager from a creative cultural company called Panjiayuan, said that they design their products from traditional cultural elements. "We preserve the beauty of artifacts while incorporating modern aesthetics -- we hope to help more young people understand Chinese traditional culture," he said. 
  Alongside traditional culture, traditional crafts have also emerged as a new consumption hotspot. At the Fangshan district booth, staff demonstrated the process of grinding ingredients like agarwood, rose, and jasmine into fine powder, which was then transformed into delicate beads for bracelets and accessories. 
  "These products are popular for their elegant scents and role in traditional Chinese aromatic therapy, making them ideal wellness souvenirs," said Jiang Li, a staff member. 
  CROSSOVER TRENDS 
  Even the most contemporary toys are tapping into traditional influences. Chinese toy-maker Pop Mart showcased IP products blending traditional elements, such as Dunhuang Grottoes-inspired attire. 
  While rooted in local culture, many trendy toy companies are expanding internationally. Shen Hao, public affairs general manager at Letsvan, said the company's products now reach markets in Southeast Asia, North America, and the Middle East. 
  "We actively incorporate overseas cultural elements," he said, holding up a doll wearing traditional Thai attire, complete with an elephant-ear-shaped cap. "This creates cross-cultural connections." 
  The company is pursuing cross-sector collaborations, including recent partnerships with the China Open tennis tournament and China Fashion Week. Shen added that Letsvan will continue to innovate through cross-disciplinary integration. 
  Hu Qiang, general manager of public relations at Letsvan, noted, "Every era has its iconic toys. Where Barbie represented idealized beauty, today's dolls celebrate unique expressions and identity -- reflecting young people's desire for individuality. This demands we explore more diverse and interdisciplinary themes." 
  INTERACTIVE CONSUMPTION 
  Throughout the exhibition hall, one activity captured widespread enthusiasm: stamp collecting. What began as a simple interactive experience has now become a cultural phenomenon. 
  The stamp stations act as a subtle guide, encouraging visitors to explore every booth. Many visitors came prepared with blank booklets, turning stamp collecting into a cherished memory-keeping ritual. 
  At the China National Film Museum booth, visitor Hu Huiyuan carefully pressed stamps into a new booklet. "I already have several stamp books at home," she explained. "Because CIFTIS is so expansive, I started a dedicated one just for this event." To her, these collections are more than mementos -- they're tangible records of life's journey. 
  The trend has also taken an artistic turn: multiple layered stamps can form composite images, with each impression adding new colors or details. This transforms simple stamp collecting into a personalized visual art, boosting both engagement and creativity. 
  In fact, this craving for deeper interaction now fuels cultural consumption. Across the hall, visitors queued to try mixed-reality (MR) experiences through wearable devices, immersing themselves in interactive virtual worlds or taking digital tours of global landmarks. 
  
Hashtag: #CIFTIS
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