Austin, TEXAS, Sept. 29, 2026 (GLOBE NEWSWIRE) -- Scalafai, an AI-native market research technology company, today announced expanded capabilities for Scalafai Studio, its end-to-end research platform. Quantitative studies often take weeks and cost tens of thousands of dollars. Scalafai Studio compresses the workflow into hours and days without cutting corners, handling every step from survey design through final reporting.
Scalafai Studio enables researchers to orchestrate AI agents across advanced quantitative methods, from survey design through verifiable reporting.
The expansion adds sophisticated methods, including conjoint, MaxDiff, segmentation, TURF, and AI-moderated interviews, enabling teams to answer more complex business questions within one connected platform, with outputs grounded in source data, free of hallucinations.
Scalafai Studio is in use with research agencies and enterprise brand teams, with researchers in the orchestrator's seat. Studio runs the mechanics, so researchers focus on framing the right questions, interpreting results, and advising stakeholders on what to do next. Automating the most labor-intensive and repetitive parts of the research workflow delivers meaningful time and cost savings. Agencies can take on more projects and protect margins without adding headcount, while brand teams can generate more insight from the same budget.
“Research still runs on hundreds of spot tools that were never built to work together,” said Jeremy Antoniuk, founder and CEO of Scalafai, who drove tech innovation at Research Now, FocusVision (Decipher), and Rep Data. “Much of the industry is bolting AI onto that same fragmented stack, but it’s still too complex, too error-prone, and too slow. As a result, companies often make big decisions without data. Scalafai Studio replaces the patchwork with one platform, moving companies closer to instant market visibility.”
Quality You Can Trust
Unlike most AI companies, Scalafai places as much emphasis on data quality and rigor as it does on speed and efficiency. Its AI agents are grounded in more than 500 market research best practices, so critical industry nuances are never overlooked.
Sixty (60) discrete quality checks run before, during, and after fieldwork, removing low-quality and fraudulent responses in real time without slowing projects down, while every output is traceable to its source data, helping eliminate hallucinations and allowing researchers to verify findings before acting on them.
Scalafai is SOC 2 certified, with security and privacy built in as foundational platform features.
Analytics Built to Answer Complex Research Objectives
Scalafai Studio now supports the advanced techniques insights teams rely on for their biggest decisions: segmentation that identifies and profiles distinct consumer groups, conjoint analysis that quantifies feature and price trade-offs, MaxDiff for true-preference ranking, and TURF analysis to find the combination of products or messages that reaches the most consumers. AI-moderated interviews bring qualitative depth and open-ended context directly into the analysis alongside quantitative results. Studio is modular, so teams can bring data from any survey platform and run it through Studio's analytics without switching tools.
Each module runs inside a single automated workflow: survey design in under 20 minutes, fielding through direct integrations with 36 sample providers, weighted tabulation with stat testing in about 90 seconds, and fully editable PowerPoint and Word reports in under 30 minutes.
Insights That Drive Decisions
The founder of a boutique research agency put Studio to work on a concept test this summer. “Loading the Word questionnaire was effortless, and the platform had us ready to field that day. Watching it flag and remove respondents for quality concerns before they even finished the survey gave me a level of confidence I rarely feel mid-field. Start to finish, the whole project took a little over a week. For a boutique practice like mine, that kind of end-to-end efficiency is necessary to stay competitive and keep clients happy.”
At a global CPG company, the Shopper Insights Lead used Studio-generated reports to prepare her team for retailer meetings. “Walking into a buyer meeting, you need a story they can act on,” she said. “Scalafai Studio gave us that: a clear synthesis, strong visuals already in our PowerPoint template, and the insight paired with the action.”
A healthcare client put it more simply: “Finally, a tool that understands survey methodology instead of fighting it. Our researchers actually want to use this.”
From Project Snapshots to Market Signals
Most market research studies deliver insight project-by-project, often weeks old by the time it can influence a decision. Scalafai is extending Studio's knowledge base to connect survey and interview data with social listening and first-party CRM and behavioral data, both in early use with pilot clients. Every study also feeds a knowledge base that teams can search in plain English, so past research keeps delivering value instead of sitting in forgotten slide decks.
Try It Before You Scale It
Scalafai Studio is available as DIY software or as a fully managed service, with no seats or licenses to purchase or fees tied to the number of survey completes like traditional software. Its intuitive credit system means clients pay only for the work the AI delivers.
Most teams receive their first finished report within days of kickoff, then choose whether to continue on an ad hoc basis or through an annual agreement.
Research teams ready to see it firsthand can start a free pilot at www.scalafai.com.
About Scalafai
Scalafai is an Austin-based, AI-native market research technology company. Its end-to-end platform, Scalafai Studio, built for researchers by researchers, automates quantitative and qualitative research from survey design through reporting, with researchers in control at every stage. Founded in 2024 and led by CEO Jeremy Antoniuk, Scalafai works with research agencies and enterprise brand teams. Learn more at www.scalafai.com.
Media contact: Dean Macko, SVP of Client Partnerships, dmacko@scalafai.com
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AI-generated outputs include Word toplines, compelling PowerPoint presentations and eye-catching infographics.
Press Inquiries
Dean Macko
dmacko@scalafai.com
https://www.scalafai.com
