The US Patent and Trademark Office approved Damon Burton’s Optimize Live trademark across 10 service categories in marketing education and advertising training.
Layton, UT (PRUnderground) June 29th, 2026
Optimize LiveTM, the live search engine optimization training platform founded by Damon Burton, secured a federal trademark approval from the US Patent and Trademark Office. The mark covers 10 service categories spanning business training, group coaching, peer-to-peer coaching, online courses, seminars, workshops, and conferences in the fields of marketing and advertising. The approval formalizes brand protection that Burton pursued as the platform builds toward its next event and continues to grow its audience of SEO practitioners and business owners.
Burton built Optimize Live as an immersive training experience designed to give business owners and aspiring SEO practitioners actionable strategies drawn from nearly two decades of agency work. The first instance of Optimize Live delivered 16 hours of training across two days, backed by roughly 200 pages of instructional content covering topics such as website structure, keyword research, content strategy, and AI optimization. “The more I accomplish and put out into the world, the more people try to spin off a version of it with a similar name,” said Damon Burton, Founder of Optimize Live. “Getting this trademark locked down means the brand and the community we’re building are protected as we continue to grow.”
Results from Optimize Live’s inaugural cohort demonstrated measurable impact, with students reporting first-page Google rankings in under two weeks after implementing the training’s strategies. Burton holds several trademarks across his digital marketing portfolio, including SEO National, Funnels SEO, Outrank, UtahSites, and President’s Circle, with Optimize Live marking his latest brand to receive federal protection. The Optimize Live trademark was filed in October 2024 and approved in April 2026 under serial number 98791144.
Burton’s SEO experience spans nearly two decades, with a client roster that includes household names, Russell Brunson, the Utah Jazz retail division, and Dan Kennedy’s Magnetic Marketing. Optimize Live offers both in-person and virtual attendance, giving business owners and agency operators access to enterprise-level SEO tactics that Burton’s clients pay tens of thousands of dollars annually to access. “It takes a lot of time to build great things, and a lot of financial investment to protect those great things,” Burton added. “I’m glad I got this one locked down, because I’m looking to grow this even more over the upcoming years and inspire others about the possibilities in search and AI optimization.”
Optimize Live offers entrepreneurs and marketing professionals a hands-on path to mastering search engine optimization and AI-driven visibility strategies. Burton’s training covers SEO principles that drive organic traffic for businesses of all sizes, from kitchen-table startups to global brands, without relying on paid advertising. Those interested in learning more about upcoming events and registration can visit OptimizeLive.com.
About Optimize Live
Optimize Live specializes in SEO and AI optimization training for business owners, agencies, and marketers. The company prides itself on delivering practical, results-driven education because of its commitment to proven strategies, hands-on training, and nearly two decades of real-world expertise.
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