ST. SIMONS ISLAND, Ga., Aug. 28, 2025 /PRNewswire/ -- Football season is heating up, and Farm Rich is bringing bold flavor and big personality to game day with its newest advertising campaign, "Now We're Cookin'." Inspired by the charm of retro daytime talk shows, the campaign is designed to spice up snack time and spotlight the drama behind every delicious bite.

New TV and digital spots feature cozy couches, dramatic lighting, and a lively studio audience as families and couples navigate hilarious "Snackerventions" and snack-related surprises. The campaign includes a mix of :30 and :15 spots, such as FARM RICH FAM :30, HALF TRUTHS - PART 1 :15, and HALF TRUTHS - PART 2 :15, each ending with one tasty truth: Farm Rich belongs on the table.

Launching in time for college football kickoff, the campaign will run throughout the football season and air across SEC Network, SiriusXM SEC Radio, and digital platforms including Facebook, Instagram, and YouTube. Fans can also catch Farm Rich at SEC rivalry games with live activations, giveaways, and a full fan experience at the SEC Championship Game in Atlanta—complete with fresh snacks and an air fryer toss challenge.

Kelly Rabinowitz, Director of Marketing for Farm Rich, says the campaign is all about celebrating snack-worthy moments. "We wanted to bring a fresh look and a fun twist to game day snacking. Whether you're hosting a watch party or just craving something crispy and cheesy, Farm Rich is here to make sure your snack game is strong."

The campaign's visual identity also breaks away from traditional snack advertising. With a retro-inspired set design featuring vibrant greens and warm lighting, "Now We're Cookin'" stands out in a sea of red-packaged competitors. This bold aesthetic choice reinforces Farm Rich's commitment to offering something refreshingly different—both in flavor and in personality. By blending nostalgic charm with modern energy, the brand invites consumers to rethink what frozen snacks can be: not just convenient, but craveable, memorable, and full of character.

About Farm Rich

A division of Rich Products, Farm Rich is one of the nation's leading frozen snacks and appetizers brands. Based in St. Simons Island, Ga., the company offers a full portfolio of craveable snacks made with quality ingredients—perfect for any occasion. Farm Rich products are available at grocery and club stores nationwide and online. For more information, visit farmrich.com

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SOURCE Rich Products Corporation