DESTIN, Fla., July 9, 2026 - Entrepreneur, bestselling author and digital marketing educator Anthony Morrison today announced the next generation of WebinarFuel, the automated webinar platform he co-founded to help marketers, coaches and course creators scale their businesses. The updated release adds AI-driven personalization, including predictive reminders and intelligent segmentation, to a platform that has powered more than 13,000 webinars, registered millions of attendees and processed more than $70 million in sales for over 9,000 users since its debut in 2020.

The announcement marks the latest milestone in a career Anthony Morrison has spent building businesses online and teaching others to do the same. Raised in Mississippi, Morrison launched his first business at age 21 and went on to found eleven profitable companies over more than two decades as an entrepreneur. He documented those lessons in his bestselling books, including "The Hidden Millionaire," "Advertising Profits From Home" and "Automated Profits From Home," which together have sold more than one million copies. Today he continues to coach entrepreneurs through his weekly Success Connection webinars, live events and training programs that reach thousands of students.

Why Anthony Morrison built WebinarFuel

Despite decades of success driven largely by webinars, Morrison saw a persistent problem in the tools available to marketers. Automated webinars often felt impersonal and clunky, and most of all they failed to convert.

"Automated webinars were the key to my business success, but the software options simply didn't work. They didn't even automatically play the webinars," said Anthony Morrison, CEO and co-founder of WebinarFuel.

Determined to build a better solution, Morrison partnered with co-founder and head of product LaTesha Burroughs and spent two years designing WebinarFuel, a platform created by marketers, for marketers. The software launched in beta in July 2020, was refined for months based on direct customer feedback, and opened to the public in 2021. In 2022 the company expanded its ecosystem with ChallengeFuel, a companion tool for running automated multi-day challenges, unveiled on stage at Funnel Hacking Live in front of thousands of entrepreneurs.

Built to convert like a live event

What sets WebinarFuel apart, Morrison says, is that it was engineered as an automated sales machine rather than just another piece of webinar software. Its signature in-software playback makes pre-recorded sessions look and feel like live Zoom or GoToWebinar events, which increases attendee trust, engagement and conversions. Key capabilities include:

• In-software and browser-based playback that runs webinars automatically, as if they were live

• Dynamic registration widgets with flexible scheduling that adapts to each visitor's time zone

• Split testing of delivery methods, pages and offers for desktop and mobile viewers

• Audience segmentation and behavior tracking with automated, personalized email and SMS follow-up

• Smart calls to action and scarcity features that respond to real attendee behavior, including live purchase tracking

• Conversion "levers" such as quizzes, dynamic reminders and targeted offers that boost registrations, attendance rates and sales

"We are the automated webinar platform that out-converts live webinars," Morrison said. "This is for marketers who want to pull every last profit lever."

A proven methodology, tested in public

Anthony Morrison's approach has been demonstrated well beyond his own companies. Speaking at Funnel Hacking Live in 2022, where he was recognized as a Two Comma Club X award winner, Morrison walked a live audience through his three-step method of capturing focus and attention, using automation to scale, and pulling optimization levers. That approach helped triple conversion rates during a live split test. The platform is used by some of the most recognizable names in digital marketing, and its methodology now underpins webinar funnels across the coaching, education and creator economies.

AI features, ChallengeFuel and pricing

The newest version of WebinarFuel integrates AI enhancements designed to further personalize the attendee experience. Predictive reminders analyze registrant behavior to send follow-ups when each person is most likely to attend, while intelligent segmentation automatically groups audiences for targeted messaging and offers. Business owners can also pair WebinarFuel with ChallengeFuel to run automated challenges and stream directly to Facebook groups. Pricing starts at $197 per month for WebinarFuel Pro, while FuelSuite Pro bundles the webinar and challenge tools with unlimited AI credits.

Looking ahead

As more entrepreneurs embrace evergreen webinars, Anthony Morrison envisions a future where AI handles routine production and follow-up tasks so creators can focus on their message and their products. "If you want to scale your business while delivering a high-touch experience, our platform is built to help you do that," he said. With a vibrant user community and continued investment in innovation, WebinarFuel aims to keep redefining what automated webinars can achieve.

About WebinarFuel

WebinarFuel is an automated webinar platform co-founded by Anthony Morrison and LaTesha Burroughs. Since 2020, it has powered thousands of webinars and processed more than $70 million in sales for over 9,000 coaches, course creators and marketers worldwide. Morrison, the company's CEO, is a self-made entrepreneur, bestselling author and speaker who has spent more than 20 years helping people build and scale businesses online.

Media contact

Anthony Morrison www.webinarfuel.com

To learn more about Anthony Morrison and WebinarFuel, or to start a free trial, visit the WebinarFuel website.

Contact Information:

Anthony Morrison

1100 Biscayne Blvd.
Miami, FL 33132
United States

Anthony Morrison
https://www.anthonymorrison.com/